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		<title>Summer Projects 2010</title>
		<link>http://www.aasgaardco.com/news/?p=124</link>
		<comments>http://www.aasgaardco.com/news/?p=124#comments</comments>
		<pubDate>Thu, 03 Jun 2010 00:26:29 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Books]]></category>
		<category><![CDATA[Other Products]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=124</guid>
		<description><![CDATA[The Big Project=  Starting Strength, 3rd edition Rip will be spending less time each day on his Q&#38;A Forum while he concentrates on getting a new, improved edition of Starting Strength to press.   Rip will be adding and adapting sections based on all he&#8217;s learned over the last few years.   Many modifications are based on [...]]]></description>
			<content:encoded><![CDATA[<ul>
<li><strong>The Big Project=  Starting Strength, 3rd edition </strong></li>
</ul>
<p>Rip will be spending less time each day on his <a href="http://www.startingstrength.com/resources/forum/forumdisplay.php?f=129">Q&amp;A Forum</a> while he concentrates on getting a new, improved edition of Starting Strength to press.   Rip will be adding and adapting sections based on all he&#8217;s learned over the last few years.   Many modifications are based on new ideas and explanations that have been generated during the <a href="http://aasgaardco.com/store/store.php?crn=212">Starting Strength Seminars</a>.</p>
<ul>
<li><strong>T-shirts=  New designs</strong> should arrive in the store by the end of June</li>
</ul>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Website Reorganization</title>
		<link>http://www.aasgaardco.com/news/?p=122</link>
		<comments>http://www.aasgaardco.com/news/?p=122#comments</comments>
		<pubDate>Thu, 14 Jan 2010 22:04:24 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=122</guid>
		<description><![CDATA[We divided up our websites a bit more cleanly late 2009: The Aasgaard Company :: Our core publishing company and store.  Updated content is information concerning our products&#8211; new releases, reviews, specifications and so on. Starting Strength :: Our interactive site with forum, articles, interviews and more.  You can reach us on a near-daily basis [...]]]></description>
			<content:encoded><![CDATA[<p><strong>We divided up our websites a bit more cleanly late 2009:</strong></p>
<p><a href="http://aasgaardco.com">The Aasgaard Company</a> :: Our core publishing company and store.  Updated content is information concerning our products&#8211; new releases, reviews, specifications and so on.</p>
<p><a href="http://startingstrength.com">Starting Strength</a> :: Our interactive site with forum, articles, interviews and more.  You can reach us on a near-daily basis through this site.</p>
<p><a href="http://heimdallbooks.com">Heimdall Books</a> :: Our publishing partner.  Authors interesting in publication of training-related works should visit.</p>
<p><strong>Training Sites</strong></p>
<p><a href="http://wfac-gym.com">Wichita Falls Athletic Club</a> ::  We train here.  </p>
<p><a href="http://boneunit.com">Bone Unit</a> ::  A little bit of our weightlifting information makes it to our team&#8217;s site.</p>
<p><a href="http://70sbig.com">70s BIG</a> ::  A cultural site for lifters who want to be strong.</p>
]]></content:encoded>
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		<item>
		<title>Mean Ol&#8217; Mr. Gravity</title>
		<link>http://www.aasgaardco.com/news/?p=117</link>
		<comments>http://www.aasgaardco.com/news/?p=117#comments</comments>
		<pubDate>Thu, 19 Nov 2009 21:17:12 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=117</guid>
		<description><![CDATA[Mean Ol’ Mr. Gravity is a compilation of Q&#038;A posts from Mark Rippetoe’s StrengthMill forum. Edited for brevity, efficiency, clarity, accuracy, and taste (in a loose sense, sorry), MOMG adds to the information available in Starting Strength: Basic Barbell Training and Practical Programming for Strength Training by tailoring it to the individual through his responses [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/11/momg_cover.png"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/11/momg_cover-231x300.png" alt="" title="momg_cover" width="231" height="300" class="alignleft size-medium wp-image-119" /></a></p>
<p><a href="http://aasgaardco.com/store/store.php?crn=199&#038;rn=347&#038;action=show_detail"><i>Mean Ol’ Mr. Gravity</i></a> is a compilation of Q&#038;A posts from Mark Rippetoe’s StrengthMill forum.  Edited for brevity, efficiency, clarity, accuracy, and taste (in a loose sense, sorry), MOMG adds to the information available in <i>Starting Strength: Basic Barbell Training</i> and <i>Practical Programming for Strength Training</i> by tailoring it to the individual through his responses to questions posed by actual humans regarding their own training. It preserves the coarseness, humor, and candor that have become Rip’s trademark style.</p>
<p>Available now at a $5 <a href="http://aasgaardco.com/store/store.php?crn=199&#038;rn=347&#038;action=show_detail">presale discount</a>.</p>
]]></content:encoded>
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		<title>Rippetoe Interview with Super Human Radio</title>
		<link>http://www.aasgaardco.com/news/?p=114</link>
		<comments>http://www.aasgaardco.com/news/?p=114#comments</comments>
		<pubDate>Wed, 23 Sep 2009 21:16:23 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=114</guid>
		<description><![CDATA[Rip discusses the development of Starting Strength and some specific points on training with Super Human Radio’s Carl Lenore. Podcast link]]></description>
			<content:encoded><![CDATA[<p>Rip discusses the development of <a href="http://www.aasgaardco.com/store/store.php?crn=199&#038;rn=312&#038;action=show_detail">Starting Strength</a> and some specific points on training with <a href="http://www.superhumanradio.com">Super Human Radio</a>’s Carl Lenore.</p>
<p><a href="http://www.superhumanradio.com/rss/2009/SHR_Show_367.mp3">Podcast link</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Starting Strength Coach Certification</title>
		<link>http://www.aasgaardco.com/news/?p=107</link>
		<comments>http://www.aasgaardco.com/news/?p=107#comments</comments>
		<pubDate>Mon, 21 Sep 2009 01:50:29 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=107</guid>
		<description><![CDATA[The Aasgaard Company is pleased to announce that starting in early 2010, we will be offering the Starting Strength Coach Certification program. The December 12-13, 2009 Basic Barbell Certification in Wichita Falls will be the last one offered in conjunction with CrossFit, Inc., with the complete fall schedule remaining as it is. Our seminar has [...]]]></description>
			<content:encoded><![CDATA[<p><b>The Aasgaard Company is pleased to announce that starting in early 2010, we will be offering the Starting Strength Coach Certification program</b>. The December 12-13, 2009 Basic Barbell Certification in Wichita Falls will be the last one offered in conjunction with CrossFit, Inc., with the complete fall schedule remaining as it is. </p>
<p>Our seminar has grown beyond  the objectives and format of the Basic Barbell Certification, and an expansion of the material in the context of a return to the direct hosting of our seminars will enable the full development of their potential. An expanded 3 day format, additional instruction in both the theoretical and practical sessions, and, most significantly, comprehensive testing and assessment of competency will ensure the quality and value of the certification.</p>
<p>Our first priority is to assure you that there will be <b>no</b> disruption to the remaining <a href="http://aasgaardco.com/bbc.html">Crossfit Basic Barbell Certifications</a> that are currently scheduled. We then look forward to a continuing relationship with many of the excellent facilities we have previously visited, as well as the inclusion of new venues that are dedicated primarily to strength training. We are excited for this new way of offering our expertise and experience to the strength training community. And we hope to see you soon.</p>
]]></content:encoded>
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		<title>Practical Programming for Strength Training, 2nd edition</title>
		<link>http://www.aasgaardco.com/news/?p=99</link>
		<comments>http://www.aasgaardco.com/news/?p=99#comments</comments>
		<pubDate>Sun, 30 Aug 2009 00:04:58 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=99</guid>
		<description><![CDATA[The second edition of Practical Programming is due back from our printer this coming week. It is available for presale now, at a 20% discount. Pre-FAQ: What&#8217;s new in this edition? Updated and clarified content Sample programs A quote or two Revised figures If I have the 1st, do I need to buy this? &#8220;The [...]]]></description>
			<content:encoded><![CDATA[<p>The second edition of <em><a href="http://www.aasgaardco.com/tacpr/?page_id=690">Practical Programming </a></em> is due back from our printer this coming week.</p>
<p>
It is available for <a href="http://www.aasgaardco.com/store/store.php?crn=199&#038;rn=328&#038;action=show_detail">presale now</a>, at a 20% discount.</p>
<p><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/08/ppst2164x240.png"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/08/ppst2164x240.png" alt="" title="ppst2164x240" width="164" height="235" class="alignright size-full wp-image-100" /></a></p>
<p><strong>Pre-FAQ:</strong> </p>
<p><strong>What&#8217;s new in this edition?</strong><br />
Updated and clarified content<br />
Sample programs<br />
A quote or two<br />
Revised figures</p>
<p><strong>If I have the 1st, do I need to buy this?</strong><br />
&#8220;The 2nd edition <em>Practical Programming</em> is not a major rewrite like the 2nd edition of <em><a href="http://www.aasgaardco.com/store/store.php?crn=199&#038;rn=312&#038;action=show_detail">Starting Strength: Basic Barbell Training</a></em> was.  It is a polish and clarification of the same stuff from the first edition. It&#8217;s a much better book, and it has the aforementioned example workouts in place of the chronically misused and misunderstood standards tables, along with revised illustrations.&#8221; <strong>&#8211;Rip</strong></p>
<p>OR</p>
<p>Probably not, but as always, it depends.</p>
<p><strong>Do you ship to Canada?</strong></p>
<p>Yep.  Still shipping to Canada. </p>
<p><strong>Are you going to sell this book to wholesalers?</strong></p>
<p>Yep.  We&#8217;re pretty much treating this like the other books.</p>
<p><strong>When will other sellers have this book?</strong></p>
<p>After it is inspected.<br />
After they place orders for it.<br />
After it arrives at their locations.<br />
After, long after, the presell orders are shipped.</p>
<p><strong>When does the presell end?</strong></p>
<p>Undecided.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Strongest and Other Shirts</title>
		<link>http://www.aasgaardco.com/news/?p=86</link>
		<comments>http://www.aasgaardco.com/news/?p=86#comments</comments>
		<pubDate>Sat, 04 Jul 2009 22:50:03 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Other Products]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=86</guid>
		<description><![CDATA[Starr&#8217;s reprinted the old &#8220;Strongest Shall Survive&#8221; t-shirts in the light blue/navy that matches the book cover: Buy &#8211;> The Strongest Shall Survive Updated versions of two of Rip&#8217;s favorites are available starting this week: Buy &#8211;> &#8220;Join the Fight Against Muscular Atrophy&#8221; Buy &#8211;> &#8220;Specialization is for insects&#8221;]]></description>
			<content:encoded><![CDATA[<p><strong>Starr&#8217;s reprinted the old &#8220;Strongest Shall Survive&#8221; t-shirts in the light blue/navy that matches the book cover: </strong></p>
<p><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/07/sss_front.jpg"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/07/sss_front-300x185.jpg" alt="Front" title="sss_front" width="440" height="272" class="size-medium wp-image-87" /></a></p>
<p></p>
<p><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/07/sss_back.jpg"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/07/sss_back-300x225.jpg" alt="Back " title="sss_back" width="440" height="300" class="size-medium wp-image-88" /></a></p>
<p><font color="black">Buy &#8211;></font> <a href="http://www.aasgaardco.com/store/store.php?crn=203&#038;rn=327&#038;action=show_detail">The Strongest Shall Survive</a></p>
<p><strong>Updated versions of two of Rip&#8217;s favorites are available starting this week:</strong></p>
<p><font color="black">Buy &#8211;></font> <a href="http://www.aasgaardco.com/store/store.php?crn=203&#038;rn=302&#038;action=show_detail">&#8220;Join the Fight Against Muscular Atrophy&#8221;</a><br />
<br />
<font color="black">Buy &#8211;></font> <a href="http://www.aasgaardco.com/store/store.php?crn=203&#038;rn=300&#038;action=show_detail">&#8220;Specialization is for insects&#8221;</a></p>
]]></content:encoded>
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		<item>
		<title>Additions &amp; Revisions</title>
		<link>http://www.aasgaardco.com/news/?p=84</link>
		<comments>http://www.aasgaardco.com/news/?p=84#comments</comments>
		<pubDate>Tue, 12 May 2009 20:35:38 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Books]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=84</guid>
		<description><![CDATA[[For the curious: click photo to enlarge]]]></description>
			<content:encoded><![CDATA[<div id="attachment_83" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/05/tor.jpg"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/05/tor-300x225.jpg" alt="A typical night at the office." title="tor" width="300" height="225" class="size-medium wp-image-83" /></a><p class="wp-caption-text">A typical night at the office.</p></div>
<p>[For the curious: click photo to enlarge]</p>
]]></content:encoded>
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		<title>New Clips from the DVD</title>
		<link>http://www.aasgaardco.com/news/?p=81</link>
		<comments>http://www.aasgaardco.com/news/?p=81#comments</comments>
		<pubDate>Thu, 07 May 2009 19:33:33 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Other Products]]></category>
		<category><![CDATA[Videos]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=81</guid>
		<description><![CDATA[One clip from each lift:]]></description>
			<content:encoded><![CDATA[<p>One clip from each lift:</p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/5_UjunJj-dw&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5_UjunJj-dw&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/OjwazYRS5Ho&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/OjwazYRS5Ho&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/NXBvvz8I2Kc&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/NXBvvz8I2Kc&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/_r-zAhhF2QI&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/_r-zAhhF2QI&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/sF_15q2vaEk&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/sF_15q2vaEk&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object></p>
]]></content:encoded>
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		<item>
		<title>CrossFit Basic Barbell Certification, Arlington VA</title>
		<link>http://www.aasgaardco.com/news/?p=62</link>
		<comments>http://www.aasgaardco.com/news/?p=62#comments</comments>
		<pubDate>Thu, 09 Apr 2009 19:16:05 +0000</pubDate>
		<dc:creator>montster</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://www.aasgaardco.com/news/?p=62</guid>
		<description><![CDATA[Mark Rippetoe and staff will be at Potomac CrossFit April 11-12th for the CrossFit Basic Barbell Certification. Here&#8217;s a taste from the previous seminar at CrossFit Milford:]]></description>
			<content:encoded><![CDATA[<p>Mark Rippetoe and staff will be at <a href="http://www.potomaccrossfit.com/">Potomac CrossFit</a> April 11-12th for the CrossFit <a href="http://www.crossfit.com/cf-info/specialty_certs.html">Basic Barbell Certification</a>.</p>
<p>Here&#8217;s a taste from the previous seminar at CrossFit Milford:</p>
<div id="attachment_67" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford321.jpg"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford321-300x201.jpg" alt="Lecture" title="milford321" width="300" height="201" class="size-medium wp-image-67" /></a><p class="wp-caption-text">Lecture</p></div>
<div id="attachment_68" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford581.jpg"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford581-300x201.jpg" alt="Tactile cueing of hip drive" title="milford581" width="300" height="201" class="size-medium wp-image-68" /></a><p class="wp-caption-text">Tactile cueing of hip drive</p></div>
<div id="attachment_65" class="wp-caption aligncenter" style="width: 310px"><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford138.jpg"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford138-300x201.jpg" alt="Moving the bar into the correct position..." title="milford138" width="300" height="201" class="size-medium wp-image-65" /></a><p class="wp-caption-text">Moving the bar into the correct position...</p></div>
<div id="attachment_66" class="wp-caption aligncenter" style="width: 211px"><a href="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford285.jpg"><img src="http://www.aasgaardco.com/news/wp-content/uploads/2009/04/milford285-201x300.jpg" alt="Learning &#038; Coaching the bench press" title="milford285" width="201" height="300" class="size-medium wp-image-66" /></a><p class="wp-caption-text">Learning &#038; Coaching the bench press</p></div>
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